This is a gist of the Steve Yegge‘s phenomenal(ly long) Google Platforms Rant, which lists the only three things he thinks were done well by his former company and are the only things his current company hasn’t got right. The most important of these was Platforms. The hows & whys are a fascinating and a long read and the discourse is much posted on the internet. Steve has since offered his apology/follow up to the accidental disclosure of what was supposed to be a private memo. At least that’s my understanding of the story, as are the following lessons from the post, laid out for those short of time.